Review the various brands owned by The Coca-Cola Company (https://www.coca-colac

    Review the various brands owned by The Coca-Cola Company (https://www.coca-colacompany.com/packages/brands) and PepsiCo (https://www.pepsico.com/brands/product-information) via the “brands” sections of their respective websites. These companies face a variety of choices when adding to their overall product mix and these choices are further complicated within each brand. Answer the following two questions:
    1. From a managerial standpoint, what information is most useful when making brand development decisions (line extensions, brand extensions, new brands, etc.)
    2. What risks are involved in the process?

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