Omni-channel marketing is not a very new concept. Payne et al. (2017) believe th

    Omni-channel marketing is not a very new concept. Payne et al. (2017) believe that omnichannel marketing has two pillars: where and how customers get information as well as how transactions are fulfilled.
    In order to understand what is available for a company to do marketing online and off-line, I put this Case Analysis together for your information.
    There are three parts of this assignment:
    1. Experiential marketing.
    a. Read the attached articles on Experiential Marketing:
    b. Watch the video “Unlock the 007 in you” again.

    c. Answer the following questions:
    What does “Experiential Marketing” mean to you? (Please use your own words not quoting from the above sources)
    Analyze the “Unlock the 007 in you” video and discuss how Coca-Cola utilized the experiential marketing approach in promoting its product.
    How could you apply “Experiential Marketing” in promoting your client?
    2. Trends in Marketing of 2023
    a. Watch

    b. Summarize the video and pick two marketing strategies that your company Tokyo1 in Midland TX could use. Justify your choice.
    MY COMPANY IS Tokyo1 in Midland TX (sushi/Habachi)

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