Directions:It’s important to know where to market, the area, and segments in the

    Directions:It’s important to know where to market, the area, and segments in the area. Marketing will use a variety of resources to develop and learn the specific market segmentation details for different areas. These resources can be combined with research to find a variety of information to determine if the area will support your product and who to target in the area.
    Use these resources provided below to research a zip code and find information for each of the segmentation sections: Geographic, Demographic, Psychographic, and Behavior.
    Enter a zip code you would like to research in each website research resource and describe the attributes for each segmentation sections.
    What is the zip code, city and state you researched?
    What are some of the area statistics and research you can find for the geographics and demographics

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