Cord-cutting is a trend that has been on the rise for the past several years. Re

    Cord-cutting is a trend that has been on the rise for the past several years. Review the Forbes cord-cutting article:
    https://www.forbes.com/sites/dbloom/2019/01/31/cord-cutting-study-pwc-nielsen-2019-pay- tv-statistics/#72f6cb4a2242
    In order to combat this trend, Disney launched the Disney Plus streaming service. Research this service offering and answer the following questions:
    1. How is Disney Plus positioned as compared to streaming services such as Netflix and Amazon Video?
    2. What criteria should managers use when positioning a product or service?
    3. What risks are involved across the various business disciplines?

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