175 – 265 words
Cite at least one (1) peer reviewed reference
Respond to the following:
Select a consumer-products company belonging to the Fortune 500. Then:
Search the Claritas Zip Code Lookup site for a zip code of an area you are familiar with.
Describe how the company’s key product and brand elements fit the needs of the market described.
Evaluate the company’s ability to address this market.
Include the top segments in the zip code you chose.